For example, in Western cultures, white is often associated with purity and weddings, while in Eastern cultures, it’s often associated with mourning and funerals.

While certain emotional associations with colors are fairly universal, there are also significant cultural differences in color perception and symbolism. Alternatively, if you want to create a sense of excitement and energy, using shades of red or orange may be more appropriate. For example, if you want to create a feeling of calmness and serenity, using shades of blue or green may be a good choice. In design, understanding these emotional associations can help you choose the right colors to evoke the desired emotions and create a cohesive visual experience. Additionally, different shades and tones of a color can have different emotional associations. For example, red may be associated with luck and prosperity in Chinese culture, while in Western cultures, it’s often associated with danger or warning. It’s important to note that these emotional associations can vary based on personal experiences, cultural backgrounds, and context.

White: Purity, innocence, simplicity, cleanliness.

Black: Sophistication, power, elegance, mystery.

Brown: Earthiness, stability, warmth, reliability.

Pink: Romance, gentleness, nurturing, femininity.

Purple: Royalty, luxury, spirituality, creativity.

Blue: Calmness, trust, serenity, loyalty, intelligence.

Green: Nature, growth, balance, harmony, freshness.

Yellow: Happiness, optimism, friendliness, warmth.

Orange: Warmth, playfulness, enthusiasm, creativity.

Red: Passion, energy, love, anger, excitement.

Here are some common emotional associations with different colors: Understanding these emotional associations can help designers choose the right colors to create the desired mood or atmosphere in their designs. Color AssociationsĬolor psychology suggests that different colors can evoke specific emotions and feelings in people. In this blog post, we’ll explore the psychology of colors and how to use them to evoke emotions, as well as provide tips on how to use the color wheel chart effectively in your design work. By understanding the basics of the color wheel chart and how to use it, you can take your designs to the next level and evoke the emotions you want to convey. This chart organizes colors in a way that makes it easy to understand how they relate to one another, and it can help you create harmonious color schemes that are visually pleasing. The color wheel chart is a valuable tool for designers, artists, and anyone who works with color.

Color wheel and emotions